Product packaging is one of the most important factors of a successful product launch. Believe it or not, product packaging can make or break the success of a product. There are numerous factors to balance when designing product packaging, so be sure to take the following into consideration.

Does it stand out on the shelf?

Packaging that stands out on the shelf is without a doubt a huge marketing advantage. Think of product design as a kind of advertising. Whether it is bright colors or an innovative package design, ask yourself how your product’s packaging can help it stand out.

Does it make the buyer happy?

Always, always design product packaging with the buyer in mind. Just like when it comes to designing a product, different demographics have different preferences when it comes to designing packaging. Keep in mind that the packaging used should visually appeal to the target audience. After all, you wouldn’t use pink packaging for a product targeted toward 18- to 34-year old males.

Does it protect and secure the product?

Remember that packaging isn’t just about making the product look good. Beyond the aesthetics, good product packaging is functional. First and foremost, effective packaging is durable. It should be able to withstand long hauls in trucks and rough handling by stock boys. Your product isn’t always going to be handled perfectly, so it is the job of the packaging to prevent damage while the product is in transit or sitting on the shelves. Good packaging should protect contents against temperature extremes, as well as excessive humidity and moisture.

Security is also a concern

Small items that can be easily concealed (and thus easily stolen) are often put in bigger packaging to make harder to shoplift. Packages are often also made to be difficult to open in order to deter theft and prevent unauthorized item substitution.

Does it meet legal requirements?

There are legal requirements governing product packaging. In many cases legal stipulations mandate that packaging must give information concerning product weight, materials used, whether or not the product is hazardous, origin of contents, etc. Regulations can even be so stringent to mandate where this critical information must be placed on the packaging, as well as the size and type of font to be used. Failure to comply with any legal packaging requirements could mean that stores won’t stock your product, so it is in your best interest to do your research and make sure your product packaging meets all necessary legal requirements.

Pivot International is a product design, development, and manufacturing firm with extensive experience in the medtech industry. If you are interested in engineering a new product or updating an existing product, contact us at 1-877-206-5001 or request your free consultation today.