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Four Perspectives for Simplifying the Process of Making Your Use Case
Posted: June 9, 2021If you’re preparing to bring a new product to market, you already know your product’s success will depend in large part on establishing a sound use case. As the name suggests, this involves identifying the needs your product is intended to meet, the challenges it’s designed to solve, and the practices and preferences of the end-user. (And then optimizing your product accordingly.)
Four Ways to Expedite Your New Product Development and Accelerate Launch
Posted: June 2, 2021Every company wants to cross the finish line of new product development (NPD) faster than their competitors. Why is this such a difficult challenge for many companies, and how do they overcome it? This is a question we’ve been helping our partners answer for almost fifty years. Expediting your NPD through proof-of-concept, development, engineering, manufacture, and distribution requires a perfect storm of specialized capabilities, services, and skillsets.
Moving From Viable to Optimal Use-Case Solutions — Three Keys to Creating Profitable Products
Posted: May 26, 2021Here’s the scenario: you have an idea for a new product. You’ve done your market research, you have a good sense for your product category and use case, and you’ve even looked into and budgeted for the costs associated with bringing your product to market.
But one of the biggest challenges your team has yet to face (possibly without recognizing the need for doing so) involves working out the details of how your product needs to operate and perform. In other words, while you have a clear sense of what your product needs to do, you don’t yet have a clear sense of how it will do this.
7 Incredible ESC and Brushless Motor Applications for Industrial, Commercial, and Hobbyist Markets
Posted: May 19, 2021If you're trying to develop a high-performance product that involves any kind of motion, ESC (electronic speed control) and brushless motors are an essential part of the equation. ESCs allow for high degrees of configurability, customization, and variability in motion control. And high-efficiency brushless motors provide the exceptional power-to-weight ratio needed for premium products.
Technical Diversity: The Key to Escaping the Hyperspecialization Trap
Posted: May 6, 2021Technical Diversity — having an extensive range of product solutions for tackling a design or development challenge — is one of the most important things you can look for in a product development partner.
Without the benefit of technical diversity, your company may fall prey to the hyperspecialization trap. While specialization is good, hyperspecialization is not. Hyperspecialization occurs when firms focus too narrowly on excelling in a few ready-made solutions for a few well-defined problems. While this can be a perfectly serviceable model for low-complexity consumer products, it poses at least three significant dangers for innovations that lie outside this narrow category. Let’s take a look at each.
