Posted: September 7, 2022
It wasn’t long ago that the default strategy for launching a new product involved vetting and engaging multiple firms to handle the various phases of the broader NPD process: design, engineering, manufacturing, distribution, and supply chain. But today, more and more companies are taking advantage of the benefits of integrative solutions.
What’s changed? Is it merely a matter of convenience? Is there an overarching principle that accounts for the advantages of uniting each phase of NPD under a single umbrella? Can working with a one-source partner result in a demonstrably superior outcome? Can it deliver a more secure, streamlined, seamless, and cost-effective approach to product development? In this piece, we’ll address each of these questions.