You and your team have invested significant time and capital in designing and developing your product and it’s currently queued for purchase. Your product is something you and your team are proud of and you’re confident of its market success.
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Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Developing a product, especially in the early phases, can be fraught with problems. These problems, however, should not be viewed as necessarily problematic, but rather as a normal and expected part of a larger process.
While some of the problems encountered in early product design may be a result of insufficient research and planning, many problems are simply intrinsic to the iterative nature of the design process. At Pivot, we’re experts in troubleshooting common problems that arise during product design and development. Below are a series of key considerations that clients may find useful for investigating, understanding and contending with design difficulties.
You had a great idea for a product, spent years designing, developing, and improving it, and cannot wait to finally get it to the marketplace. Before you do reveal your great idea to the world, you want to give it the best chance to succeed.
Ask any experienced inventor, and they’ll tell you that the process of inventing a truly new product is an arduous one. Even if your product idea is thoroughly researched, well-planned out, and satisfies a demonstrated consumer demand, there are still often many obstacles that lie between the concept and the marketable product.
If this is true for experienced inventors - and it is - imagine how much harder the process can be for a first-timer.
Even people who weren’t born at the time have probably heard of that disaster - when one of the most successful product companies in the history of the world decided that it was time to come up with a new formula, and the result was a sales and public relations disaster that was used as a cautionary example for years, even decades to come.