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Developing Your Marketing Plan for 2018

A key component of any successful business is a marketing plan. Ineffective marketing is one of the three critical mistakes companies make when launching a product. A marketing plan acts like a blueprint for the coming year in terms of where you want to spend your advertising and marketing efforts. It includes specific objectives as well as timelines and financial resources needed to accomplish those objectives. Regardless of your marketing budget, there is plenty you can do to help spread the word about your product and start making sales.

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Measuring Your Product’s Success - Metrics Beyond Sales

How do you know if your product is truly a success? Let’s face it, sales are great but they aren’t the only performance metric you should be focusing on. There are other key performance indicators (KPI’s) that are just as important (if not more so) than sales. Here’s a look at some metrics to consider beyond the dollars earned from your product’s sales.

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Brainstorming Tips from the Pros

Brainstorming is a great way to get the creative juices flowing to come up with new product ideas or solutions to problems.

During a brainstorming session, you have the ability to let the ideas flow without judgement. When most people think about brainstorming, mind maps are generally the first thing to come to mind, but there are many other ways to brainstorm. The key with brainstorming is to come up with as many ideas as you can. They don’t have to be quality ideas at this stage. Here are a few of the best ways to brainstorm.

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