Nobody wants to face the reality that their sales aren’t living up to their expectations. It would be amazing if products magically sold themselves, but the reality is that,that just doesn’t happen. So, what do you do if your sales aren’t meeting expectations? You figure out why!
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A good product designer is a key person on the ideal product development team. Product design impacts our lives everyday. From the cup we have our coffee in every morning to the mattress we go to sleep on at the end of every day, the results of good product design are all around us. Here are just a few of the world’s best product designers and the products they created.
A key component of any successful business is a marketing plan. Ineffective marketing is one of the three critical mistakes companies make when launching a product. A marketing plan acts like a blueprint for the coming year in terms of where you want to spend your advertising and marketing efforts. It includes specific objectives as well as timelines and financial resources needed to accomplish those objectives. Regardless of your marketing budget, there is plenty you can do to help spread the word about your product and start making sales.
Companies often believe outsourcing product development is something that’s only for small companies just starting out. This simply isn’t true. Product development firms offer a number of advantages that can be a huge help to companies of any size. Here are the top four reasons mid-sized companies need product development firms.
How do you know if your product is truly a success? Let’s face it, sales are great but they aren’t the only performance metric you should be focusing on. There are other key performance indicators (KPI’s) that are just as important (if not more so) than sales. Here’s a look at some metrics to consider beyond the dollars earned from your product’s sales.
Brainstorming is a great way to get the creative juices flowing to come up with new product ideas or solutions to problems.
During a brainstorming session, you have the ability to let the ideas flow without judgement. When most people think about brainstorming, mind maps are generally the first thing to come to mind, but there are many other ways to brainstorm. The key with brainstorming is to come up with as many ideas as you can. They don’t have to be quality ideas at this stage. Here are a few of the best ways to brainstorm.