As hard as it might be to accept, sometimes superior marketing and a great launch can overshadow the actual attractiveness (and usefulness) of a product. And certainly, it’s important to put enough emphasis on marketing, launching and selling your product, no matter how great it might be on its own merits.

But the true test of a product is in its design. That’s where the important details and features of your product will truly shine. A great ad is one thing. A truly attractive and useful product is another. Marketing schemes come and go; a great design can last much longer. Here are some of the most important advantages of an excellently designed product.

It outshines the competition

When your product looks better and works better than those you’re competing against, it ultimately won’t matter how much money they spent on launching their version. The other products will pale in comparison to what you’ve created if your design is the best it can be.

This isn’t to say that you’ll instantly sell more than your competitor with a great design- but you will certainly have more longevity and less need to go through constant refining and rethinking what your company has manufactured.

Let the other businesses have their bells and whistles. Quality is always a winner in the end.

You’ll draw a crowd, whether it’s investors or consumers

It’s important to think about a product’s design in every phase of its creation, from the drawing board to the assembly line to the marketplace.

An attractive, well-constructed design is bound to catch the attention of potential investors, and that attention can lead you to success once the product is out on the market.

Keeping the way the product looks (and works) in mind through every step in the process creates a through-line from imagination to reality, hopefully a profitable reality.

The look is important, but so is efficiency

If you’ve created a great look for your product but it doesn’t work as well as it should, it’s going to become obvious fairly quickly. Remember those bells and whistles we mentioned earlier? They’re not going to mean a thing if you haven’t designed a product that functions as well as it looks.

It’s easy to get caught up in an eye-catching design because, as we mentioned above, you want as many eyes as possible on your product. But that doesn’t mean you shouldn’t keep efficiency in mind as you bring your design to life.

A great design should attract and function in equal measures of excellence.

You’ll make your mark on the future

A great product design can set your product company up for more success further down the line. Building trust with the consumer, and with your investors, is the first step in a long-term relationship, and nothing seals that trust more than a well-designed product that meets their needs.

Think of it as the best first impression you could possibly make, whether you’ve simply created a prototype to begin to attract financial interest or you’re making hundreds to ship out to the marketplace.

A great design is your best foot forward in both those arenas.

It will strengthen yourcompany’s morale

It’s a less tangible benefit, to be sure, but when your designers and engineershave worked in tandem to create a great product with the full support of your executives, that creates a sense of pride and a feeling of ownership from everyone involved in its creation.

We’ve all heard people at our workplaces talking about how unhappy they are with certain aspects of their jobs, and no company is perfect, but think about how much more satisfied your designers and engineers will be if they’ve worked hard and created a great design.

Product design, from the beginning to the end of the process, is one of the things that Pivot International does best. From engineering to manufacturing, we’re a one-stop for your company’s needs. To learn more, set up a free consultation with one of our project managers.