Honing in on your target consumers is an absolutely crucial component of business success. After all, you need to know who you are selling to in order to be able to sell your product effectively.
How to Identify Your Target Audience
To effectively identify your target consumer, be sure to take the following into consideration.
Check out Google Analytics
Google Analytics can help you establish an in-depth understanding of who is visiting your site and how they are getting there. This includes analysis of keywords consumers use to get to your site, as well as any referral sites. Analytics allow you to see what types of needs or preferences are driving users to your site. For example, if you are manufacturing BPA-free water bottles and you discover that parenting sites are commonly directing consumers to your site, you might hone in on health-conscious mothers as a target consumer group. Remember, when it comes to identifying a target consumer group, the key is to find a common thread between consumers — common traits, common needs, common interests, etc. The more precisely you are able to define this common thread, the better.
Pay close attention to Facebook analytics
Once your Facebook page garners over thirty likes, you will have access to Facebook analytics. This can provide a tremendous amount of insight into who is visiting and interacting with your Facebook page, including sources, visitor demographics, external referrals, and media consumption, among much more. This information will help you not only get a grasp of who your target consumer is, but also how they behave. Facebook analytical data can provide you with insight into your follower’s likes and preferences, as well as what other sites and pages they regularly frequent. Furthermore, this information is invaluable when it comes to crafting an advertising and marketing plan, and allows you to spend your dollars more effectively and maximize impact. After all, you want to be cultivating a presence on sites where you know your consumers will be.
Take a look at U.S. Census Bureau data
Last but not least, it never hurts to take a look at US Census Bureau data for more information. The Bureau has a significant amount of information that can be sorted by state, city, age, business, geographical region, etc. This allows for you to more precisely define your target consumer based on factors such as location or income, among many more.
Pivot International is a product design, development, and manufacturing firm with extensive experience in the medtech industry. If you are interested in engineering a new product or updating an existing product, contact us at 1-877-206-5001 or request your free consultation today.