Why You Need to Start Developing Your Next Product Now

When you’ve got a best-selling product, developing a new one can seem almost like overkill. Why not spend that time focusing on the product that’s doing well? Marketing, revising, expanding into new markets – surely that’s a more valuable use of your time, right?

Wrong. While those things are all important, if you want to own a successful product-based business then you’ve got to start developing a new product as soon as possible – even if you’re still wrapping up your current product. Learn why with our list below.

1. The market is fickle.

What’s popular today might not be popular tomorrow. To see this truth in action, just look at the toy market, which is notorious for churning out tons of new products – many of which enjoy a huge surge of popularity that lasts a few months or a few years before fading away.

If you’ve got all your eggs in one basket, as the adage goes, this kind of volatility can destroy your company. Hence, you’ve got to have more than one product if you want your company to achieve any kind of stability.

2. No product stays relevant forever.

No matter how useful or beneficial your product might be, there will come a point when it becomes obsolete. That could be because of a slow, gradual change in customer lifestyle – not many people are using landline phones anymore, for example – or because of a new technological development. Just look at how standalone GPSs have been eclipsed by the smartphone map apps that we all have.

While one product is slouching toward obsolescence, you need to have another to take its place. This might mean pivoting directions and developing something entirely new, or developing an updated version of your old product (kind of the way clock radio makers started producing digital alarm clocks with iPod docks).

Your competition is always working to make a better version of your product.

There’s no safety net in the free market, so if a competitor creates a better version of your product then you’ll likely see your sales drop precipitously. What’s more, the longer your product has been on the market, the likelier it is that you’ll see copycats working hard to outdo you.

This is why you’ve got to follow up one product with another, ideally within a relatively short timespan. This will keep you ahead of the competition.

4. Customers get bored easily.

To build a successful business, you don’t need a bunch of customers who purchase from you once and are gone. You need a steady core of loyal customers who like your brand and want to purchase from you over and over.

How can you achieve this if you don’t have multiple products? Take the Kitchenaid standing mixer, a staple on every wedding registry in the U.S. The mixer is a great product – it lasts for decades, is extremely useful, and has a beautiful, display-worthy design.

But no one is going to buy two Kitchenaid mixers for themselves. Instead, if they love the mixer then they’ll want to buy Kitchenaid’s other products – a coffeemaker, measuring cups, saucepans, etc. This, combined of course with the company’s very high quality, is what has made Kitchenaid such a successful business.

5. Offering products with different price points can expand your target market.

One benefit of developing several new products is that it allows you to offer items at different price points. For example, if your flagship product is relatively expensive, you can open up your customer base by offering a “mini” or streamlined version at a lower price point.

Likewise, you could create a completely separate line of products that have varying price points. Then you not only give your initial customers more to purchase from you, but you stand to create entirely new circles of loyal buyers.

Creating new products over and over again can be challenging, but it’s key to running a successful product-based company. If you need help developing your next product idea, contact Pivot for a free consultation.

Hottest Industries For New Product Development

Timing is everything, and if you want your product to take off, sometimes you just have to know when to launch it. Every year there are trends that see boom times, and then taper off. But if you can enter the market at the right time, you may find that your product exceeds your expectations. Here are some of the hottest industries for new product development right now.

Drone Technology

The drone industry has seen some pushback from the FAA and their regulations, but business is still booming. Once thought to be more of a novelty, we’re seeing drones used for all kinds of purposes. And if the FAA loosens restrictions, you can bet that the industry will only continue to grow. Right now it’s predicted to grow at a rate of 5.8% annually.

Active Wear

Also known as “athleisure,” this industry is seeing an upswing that doesn’t look like it’s stopping anytime soon. Outdoor and active apparel is being pulled into mainstream style thanks to fitness trackers and the appeal of athleisure clothing. New lines targeted at specific consumer groups are popping up all the time, so maybe it’s time to find your own niche.

Specialty Foods

There’s a major trend right now towards knowing where one’s food is coming from, as well as eating healthier in general. The obesity epidemic has raised a lot of awareness about the food we put in our bodies, and there are plenty of consumers looking for healthy organic options that they don’t find at their local supermarket. And it’s not just about providing a product. Businesses that excel at telling their stories and connecting with customers are the ones that will see the most success in their market.

Sustainable Building Materials

There’s been an uptick in consumer interest in sustainable and energy efficient products, and the construction industry is no exception to this. Efficient apartment units and homes that help reduce the use of water, energy, and other natural resources are going to continue to be in demand, and businesses that produce the necessary materials and designs for these buildings stand to benefit.

Handmade Products

Similar to the trend in specialty foods, consumers are looking to reconnect with products and services that have become faceless and impersonal. The rise of Etsy, and the recent launch of Amazon Handmade are good indicators that handmade products with a compelling story behind them are going to be in demand for a long time to come.

Getting into an industry at the right time can make a world of difference, but so can working with an experienced and international product development firm. At Pivot, we excel at helping turn ideas into reality, and our award-winning product design and development services include industrial design, mechanical engineering, electrical engineering, and software development. So contact us today if you’d like to hear more about how a partnership with Pivot can benefit your business.

How A Project Manager Can Help Make Your Product Development More Successful

New product development can be a stressful time. Developing your idea into a real product can take some time, and you’re bound to experience some challenges along the way. But you can save yourself a lot of headaches and streamline your process by hiring a project manager. A project manager can mean different things for different industries, but there are some aspects that they all share. Here’s why you might want to hire a project manager to help with your new product development.

The product manager is an important organizational role that your business needs to fill in order to get a handle on product development. He or she is basically the CEO of the product, needing to understand the technology behind the product, the business value, and the marketing side of things. Think of the project manager as the quarterback of the product—calling the shots when they see a need, and organizing everyone to get the job done.

Sometimes the argument is made by businesses that they already have people to fulfill each of these duties, and they don’t see why they need someone to lead them all. In fact, it’s incredibly important that someone can see the whole picture and provide the strategic vision that will keep everything running smoothly towards the final product launch. The project manager will work with the different departments to make sure everyone knows what they have to deliver and when they need to deliver it. Oftentimes, without someone keeping tabs on everyone, you’ll find that there is a disparity between different aspects of product development. Rather than slow things down, a good project manager will keep every department moving towards the same goal—on time and in sync with each other.

When a project manager is doing their job correctly, they will be obsessing over the product development. They can help you identify and assess the feasibility of a product and the opportunities that are available. They also are the product’s biggest cheerleaders, constantly promoting it both inside and outside your organization.

For example, once you have a working prototype and have done market testing, you’ll start thinking about launching your product. Dates, times, locations, and shipments all need to be clarified and synchronized so that your product release is smooth and successful.

Basically, the project manager will handle the day-to-day responsibilities of making sure your product becomes a success. There’s more than enough for you to do running your business, and micromanaging is never the solution. A project manager handles new product development for you, and reports back with the information that you need to know to make an informed decision on your new product.

Pivot International offers award-winning product design, development, and manufacturing services in a variety of industries. Pivot International’s project managers take ownership of your project from concept through production. Our project managers have experience launching a diverse portfolio of award-winning products into the marketplace, so contact Pivot today if you’re looking for help turning your idea into reality.

What Is A Product Life Cycle?

When you’re working on developing a new product, it can be easy to get so focused on the product itself that you ignore some of the realities of selling and marketing your product. Bringing your product to life can be an exciting time, but you also need to look ahead and focus on how you’re going to get that product to market, as well as how to maximize your return on the product. That’s why we’re going to talk about product life cycle today.

The term product life cycle is used to describe what happens to a product from its design to eventual obsolescence. Here’s an explanation of the four stages of the product life cycle.

1. Introduction
   In the introduction stage, your business will try to raise as much awareness about the product as possible. This stage will be heavy on marketing and promotion, and branding and quality will be established during this stage. This is also when you decide on pricing. It could be priced high, in order to recoup the costs of production as quickly as possible, or it could be priced low, trying to build a strong market share quickly. Sales are generally low, and your business may be targeting so called “early adopters” of products.
2. Growth
   In this stage, your marketing efforts will probably be aimed at expanding the market for the product, whether that is in geographic or demographic terms. Quality needs to be maintained and additional services may be added onto your product. Demand begins to accelerate and you will begin dealing with competition in the market as other businesses mimic your product or try to improve on it. The choice now increasingly becomes about brand, rather than the product itself. New distribution channels will open up as consumer acceptance accelerates.
3. Maturity
   In the maturity stage, the strong sales growth levels off, and your goal is now to defend your market share and maximize your profits. Your product will experience market saturation—where most of your sales prospects are already using the product. The price competition between companies will become more intense, and there is no more need for distribution channels to be filled. The marketing in this stage will be about differentiating your product from the competitors’. This stage can come and go quickly, or persist in a gradual decline for years.
4. Decline
   In the decline stage, marketing support may be withdrawn, as demand and sales have fallen. The product’s residual reputation will drive a small market share during this stage. Some companies will stop production entirely, realizing that they can no longer make a profit, while some producers will be able to survive the decline that the product is going through.

Understanding your product’s life cycle is key to being able to maximize the profit you are able to make off of it. It can be easy to think that developing your product is all it takes, but if you don’t plan ahead carefully, you could end up losing out on quite a bit of money. If you have any questions about product design, development, or marketing, then contact the experts at Pivot.

PLM vs. PDM: Do You Need Product Lifecycle Management or Product Data Management?

Before touchscreens, the internet, and the many other technological developments that have occurred over the past 20 years or so, managing your product’s data was a simpler proposition. Design files were 2D, instead of 3D; parts lists and specifications were relatively simple; and the manufacturing and distribution landscapes made cross-departmental collaboration less important.

As the possibilities for product design have become more complex, however, with 3D CAD files becoming the norm and the advent of products, like smartphones, that can perform a huge array of tasks, managing product data has become both more important and more confusing.

Product lifecycle management (PLM) and product data management (PDM) software have both been developed as a solution to this problem. While each has an important place in the product development cycle, not every product requires both. How do you know which one you need?

PDM: Managing your design files

If you’ve worked with computer-aided-design, or CAD, files before, you know just how complex they can be. CAD files are used to make everything from rapid prototypes to the actual product that comes off the assembly line, so they must be maintained clearly and consistently in your system.

In addition, CAD files can have multiple attached elements, like 2D drawings, parts files, and assembly files. These must remain connected for the files to be of any use.

PDM systems are designed to manage these files so that nothing falls through the cracks – assembly files stay with the parts lists they’re supposed to stay with, 2D annotations remain with the 3D files they’re meant for, etc. PDMs also offer version and revision controls, allowing you to see the history of your product’s evolution and ensure that everyone is working with the most current design.

Finally, PDM can encourage collaboration among designers and engineers. Since multiple users can work on a single project at one time, one engineer might work on an assembly file, while another updates parts lists, and another creates an updated 2D drawing.

In general, PDM software is a necessity for any organization working with design files. If you’re an independent product designer, you’ll probably be outsourcing your prototyping and manufacturing – rest assured that while you may not have access to a PDM system, those companies will undoubtedly be using them.

PLM: Managing your entire product

While PDM is focused on managing the specific design files that go into creating your product, PLM allows you to manage every aspect of your product, from its conception to its retirement or obsolescence (in other words, the product’s full lifecycle).

PLM is essential for highly complex products. Take something like an electronic ballot reader, which we at Pivot recently redesigned for a client.

This product featured components like an optical scanner, paper transport assemblies, software, and circuitry, not to mention the outer plastic coverings and instructions for use. Each of these things required different CAD designs, and the design of the entire product required the use of several different software systems.

Many of these things require different types of documentation that can be related to one another. This is where PLM comes in. PLM software can handle multiple document types, as well as manage approvals and other processes associated with bringing a product to fruition.

Not every product designer or company will require a PLM solution, but they do make managing your product’s development much easier – especially if there are lots of different departments working on a single product.

Could your product design process benefit from a PDM or PLM solution? Find out more about how Pivot can help with both here.

Legal Issues To Consider During Product Development

Developing a useful new product is one of the toughest undertakings you can begin. Along the way you’re going to run into naysayers and different problems that pop up out of nowhere. But perseverance usually pays off, and if you keep working you may find that you’ve come through the process with a product that is ready to manufacture. But you may also find that the problems along the way involve legal issues that you wish you had considered. There’s nothing worse than developing a great new idea, and then spending time and money in a legal battle before you can do anything with it. Although we’re not lawyers and can’t give legal advice (for that, be sure to consult an attorney), here are a few legal issues to consider during product development.

Licensing
Licensing your product basically gives someone else the right to produce and sell your product for a given period of time. So when you’re developing your product, you should already be thinking about whether or not you want to license it. The positive is that the business generally takes on the risk associated with producing your product, and they also usually know what they’re doing and can achieve results. The downside is that you’re ceding control of your product to another entity, and you’re losing control over your intellectual property.

Product Liability
By now you’ve surely heard of at least a couple of auto manufacturers recalling certain makes and models due to defects. There are manufacturing defects, which you aren’t in control of, and design defects, which you most definitely are. You absolutely don’t want to end up with a product that has a dangerous design defect that may not initially be recognized. That’s why it can be so beneficial to sit down with experts and find out if there are any design flaws or defects in your product, before you attempt to manufacture.

Patents
Patents are the best way to ensure that your invention is legally protected, should someone try to copy your idea or challenge your ownership of it, but they aren’t always worth it. A patent attorney can cost anywhere from $5,000 to $16,000 depending on the complexity of your product. However, you can file a patent for your product yourself, but it’s a risky proposition if you don’t have any experience doing it. Consider filing for a provisional application. A provisional application protects your invention for up to 12 months while you finish working on it, and it’s easier for a non-professional to file. That should give you time to decide if you really need a patent for your invention or not.

At Pivot, we love helping people take their ideas from concept to reality. Check out our services, which include product design, product manufacturing, and business development, among others. If you think we can help you, contact us!

Manufacturing Trends for 2016 that Could Affect Your Product Development Process

As we’ve written about before, there’s major disruption going on in the manufacturing industry right now. Thanks to developments like 3D printing, CAD, and the cloud, getting your product manufactured is perhaps easier than it’s ever been before.

At the rate the industry is changing, it’s easy to miss some of the exciting new developments, not to mention figure out how they may affect your product development process. Here’s a quick look at some of the manufacturing trends for 2016 that you could benefit from this year.

Increased connectivity

Gone are the days of clients and manufacturers operating in silos. In 2016, increased coadv
These manufacturers will also need to shift their focus from simply turning out large volumes of products to developing meaningful relationships with their clients.

The most forward-thinking manufacturers will nurture their ability to create customized, highly specific products and services, essentially becoming more of a partner with the client than they have been in the past.

Progress in robotics

Robots have been working in manufacturing factories for years, but according to a Forbes article by Lisa Wirthman, factories may be seeing the next generation of robotics at work sooner than they expect. The goal is to create a single robot that can perform various functions – right now, factories generally work with multiple robots, each of which can perform a single function.

Another goal for the future of robotics is to allow robots to access and “learn” information stored in the cloud. This would free up more time for humans, who wouldn’t have to work so hard to program the right processes into each robotic machine.

The advent of highly efficient, productive robots could mean that manufacturing costs go down while rate of delivery goes up. While this development isn’t something you can expect to reap the benefits from just yet, stay tuned – this will surely be a fascinating thing to watch unfold.

The Internet of Things

The Internet of Things is affecting nearly every sector there is, from government to education to retail. Manufacturing is no different.

As the Internet of Things grows and becomes more sophisticated, factories will be able to connect more machines, databases, and equipment, which will have major effects on the industry and how it serves customers. In fact, a Questica ETO article cites research finding that more than 30 billion machines will be connected by 2020, generating $1.9 trillion in added value.

This trend goes hand in hand with the increase in connectivity, and will have similar results as far as making it easier and faster for factories to produce more customized products in smaller batches.

Manufacturing gets democratized

The bigger picture that these and other trends point to is that manufacturing is becoming democratized. In other words, you don’t have to be a big company with tons of money and tons of orders if you want to get your product manufactured and on store shelves.

This democratization hit the product design world first, as internet platforms like the handmade marketplace Etsy, and crowdsourcing sites like Kickstarter and Indiegogo opened up huge possibilities for individuals who wanted to get their products into the marketplace.

At Pivot, we’ve watched this change occur over the years quite gladly – we work with individuals with great ideas all the time, and opening up more avenues for these inventors and designers does wonders for innovation.

And now, it’s great to see that product manufacturing process is catching up. In 2016 and beyond, we (and many others) think manufacturing will only continue becoming more accessible. As software becomes more sophisticated and the cloud allows us to connect with others across the globe, we’ll see independent inventors sending their designs to factories a world away. Global collaboration in real time will be a reality. Costs won’t be as prohibitive as they were in the past.

If we at Pivot can help you access the manufacturing resources you need, let us know! Contact us for more information.

3 Common Pitfalls to Avoid When Outsourcing Your Product Development

Outsourcing product development, whether it’s for a consumer, medical, or industrial product, can have huge benefits for both large and small companies. There’s the access to experts and specialists that you may not have within your organization; the great potential for time and cost savings; and the ability to rapidly scale without having to hire new or temporary employees.

But as with anything, there are certain obstacles that many entrepreneurs and companies come up against when they outsource without taking the time to really think through the process. Here are a few common pitfalls to outsourcing, and how to avoid them.

Fragmenting the development process

Industrial engineering, software coding, marketing, prototyping, certification…if you can think of a function, you can be 99 percent certain there’s a firm that does that single thing, and nothing else.

Sometimes this works well. Areas that are deeply technical and highly specialized, like building rockets for NASA, need firms that do one thing incredibly well.

However, when it comes to your average consumer or industrial product, you don’t need eight different firms working on eight different aspects of the development. This just fragments your development beyond any necessity and makes it harder for you to manage what’s happening.

This sounds obvious, right? The problem is that often, companies and entrepreneurs can be sold on the idea that a single company won’t have the chops to pull off each element of their product. They may think they need to involve an engineering firm, a design firm, a testing firm, and on and on if they’re going to make the best product possible.

However, this is rarely the case. Product development and manufacturing firms, like Pivot, exist for this exact reason: to make your outsourced product development process as smooth and easy to manage as possible. Instead of having to find, not to mention vet, three or four or five different organizations, you work with just one that houses experts in every step of your product’s lifecycle.

This not only makes your life a whole lot easier, but it can reduce your overall cost and shorten your timeline, too. If your design, prototyping, compliance, and manufacturing are all taking place within the same outsourcing provider, each of those departments will be in communication with each other. That’s a lot better – and faster – than you having to act as messenger between several different companies.

Outsourcing the product, then checking out

If you want to have a successful outsourcing experience, then you have to stay engaged with the company throughout the project’s lifecycle. It’s as simple as that.

That doesn’t mean you have to your product’s development process nanny – at Pivot, at least, we have project managers who can fulfill that role. It does, however, mean that you should be responsive to any inquiries from the company you’re using. You should take the time to offer details and ideas when necessary. You should make it a point to request an update if you haven’t heard from your outsourcing partner in a while.

No matter how good the company is, the fact remains that this is your product idea, not theirs, and they can’t read your mind. If they’re going to do the best work they possibly can, they’ll need your input now and then.

Outsourcing the wrong thing

There’s no rule that says you have to outsource the entire development process. Why would you, if there are elements that you can easily handle on your own or in-house?

The issue companies sometimes have, however, is that they don’t take the time to think through the resources they have available versus what they absolutely need help with. If you’re on a tight budget, this can be a major mistake.

That’s why it’s worth it to investigate all your in-house options first. Maybe you have someone in the marketing department who studied industrial design and would enjoy the chance to work on that part of the process. Maybe your current manufacturing partner is able to handle the small-batch runs you anticipate needing, and you just weren’t aware of it.

Bottom line: You may have access to resources you haven’t considered yet. To make sure you don’t waste money on outsourcing unnecessary parts of the process, do a thorough check-in with yourself and your employees to see what steps you can handle on your own, and what steps would benefit from outsourcing.

Want to learn more about the product development process? Read our e-book, From Concept to Product Launch: A Guide to Product Development.

Product Development Trends for 2016

Here’s a sobering statistic for you: according to Nielsen’s Breakthrough Innovation Project, 85 percent of new consumer products fail.

We’re not going to lie: that’s a challenging number to overcome. However, as experienced product designers, engineers, and innovators ourselves, we at Pivot know that failure of some kind in the new product industry is not just a risk, but a certainty.

No product has ever been designed, prototyped, manufactured, and distributed perfectly from start to finish. We’d even go so far as to say that no product ever will be.

Failure in the product world is a good thing, because it’s the only way we come up with better, more efficient, more reliable designs. To use one of the most tired, yet effective examples of this: what if Alexander Graham Bell had given up after his first, fifth, or even one hundredth failure to create a working telephone?

While we at Pivot embrace the failures that drive us to be better inventors, we also – naturally – take pride in doing whatever we can to make sure those failures are as few and painless as possible. Part of this is staying abreast of the newest trends in product design, and we’representing a few of our favorites here.

Integration of a design team into the larger organization is key.

For companies that are already have a product design team in-house, integration is, and will continue to be, key to success.

As we’ve seen in other industries, working in silos simply isn’t effective anymore. Our world is growing more and more connected, so it makes sense that forward-thinking businesses and industries would mirror that.

This is why we take such a collaborative approach at Pivot. We work extremely closely with our clients to develop the product they need, whether that’s creating something from the ground up or helping a client troubleshoot a particularly difficult design issue. Since we offer prototyping, manufacturing, and business services as well, integration is simply how we do business.

The internet of things will continue to meld physical products with smart and cloud capabilities.

We’ve been hearing about the internet of things for a while now, but it seems that in 2016 we’ll be seeing some real advances. Just like virtual reality and artificial intelligence – both of which are predicted to really take off this year – the internet of things is becoming more and more real. Take, for example, CogniToys, a smart toy in development that uses IBM’s Watson – the artificial intelligence machine that was made famous when it won Jeopardy – to understand and answer a child’s questions, tell jokes, and interact with stories.

Then there’s Disney’s Playmation Marvel Avengers Repulsor, a wearable Iron Man motion sensor that connects to a tablet app and allows the wearer to perform missions along with the Avengers.

There are a whole bunch of these smart toys raising funds on Kickstarter right now, and that number – along with that of other, non-toy members of the internet of things – will only grow.

Big data will drive product development.

Today’s product developers have more access to data than at any time in human history.

This means a couple of things for those of us developing new products. On the one hand, all this data can be extremely helpful. You can measure and research questions like “How many women in X age group in X region visit X website and click on X product over a single week?” Details like this are no longer out of reach.

On the other hand, however, it also means that if you’re looking for to get investment for your product or to license it to a company, you’ve got to back up your claims with data. Anecdotes, hunches, and instinct do still count for something, but if you don’t have the data to get investors to listen to you in the first place, you’ll never get to the point where you can share those gut feelings.

At Pivot, we make it a priority to stay on top of the trends affecting the product development industry. We’d love to work with you to make your product a reality – contact us today!

Patent System Changing from First-To-Invent to First-To-File

In 2013, the U.S. switched over from a first-to-invent patent system to a first-to-file system. In a first-to-invent system, if two or more people filed a patent application for the same invention, the patent office would give the patent to the person who could prove they were the first to conceive and diligently reduce the invention to practice. Basically, even if another person filed their patent first, the original inventor would receive the patent. First-to-file is exactly the opposite. Whoever files the patent application first gets the patent.

Why the Change?

First-to-invent seems like the fairer method. After all, if you invent something, you should get credit for it, right? Well, the change to first-to-file was an attempt to harmonize the United States patent law with the rest of the world. And the reality is that it’s actually pretty rare for a patent to be stolen and then given to the original inventor. In 2007, interference proceedings arose in less than one percent of all applications, and only seven times were the patents given to the second person to file.

So the problem of stolen inventions isn’t widespread, but many still feared that this system would give power to patent trolls that would file patent applications on inventions released, but not filed on, by underfunded startups. The thing is, first-to-file in the United States has a serious difference from its counterparts around the world. In the U.S., we have a disclosure rule that helps protect inventors from this type of theft.

Inventors can publicly disclose their invention and receive a one-year grace period to file the application. So a startup that publicly discloses their invention at a conference, or even in a blog post, can still file their patent application and receive a patent within the one-year grace period.

However, it’s worth noting that this first-to-disclose system only applies to U.S. patent law, and that foreign countries operating under first-to-file systems typically don’t have this law. So American inventors would not be able to pursue patents for their previously disclosed invention in most other countries.

What You Can Do

The new law makes it even more important to quickly file a patent, or at least publicly disclose the invention to prevent someone else from being awarded your patent. This means companies should be implementing processes that identify inventions as quickly as possible, and then make informed decisions on whether to file a patent or disclose the invention in order to protect it under U.S. patent law. If the invention is worth patent protection, it may be a good idea to file a series of low-cost, provisional applications during the development of the technology.

We hope this information has been useful for you and your product development team. If you need more help, contact Pivot International today. We offer product design services, manufacturing services, prototyping, and even business development services. Find out what we can do to help you get your product to market.